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You’re More Powerful Than You Think

  • January 29, 2026
  • Peter McCammon

You’re More Powerful Than You Think

The past few days have been something else.

I’m writing from Scottsdale, Arizona, where Jules and I have been enjoying some sunshine and some powerful experiences.

She’s currently up in Sedona for a few days of myofascial release therapy with some of the world’s best practitioners. And I’ve been down here following a series of inspired nudges and conversations that opened more doors than I could have imagined.

Last weekend, I spoke at an event called The Ultimate Experience, hosted by the incredible Judy Thureson. It was my first time attending … and my first time speaking. I was invited to share the story of my Document and how it has changed my life.

You might think 25 minutes on stage isn’t worth flying across the world for.

But that 25 minutes was just the beginning.

While in Scottsdale, I also:

  • Spent time with my coach Ankush and agreed to work with him for another year.
  • Sat in a private room with Ankush and the legendary Steve Chandler (Thee Godfather of Coaching) for a powerful workshop on The Power of Systems.
  • Got to share my Document again with a group of US-based business owners on retreat with Wayne Herring, a man I met during a Powerful Men’s Immersion in 2022.
  • And this week, I’ll be spending time with Erik Thureson, producer and director of the soon-to-be-released film Two Weeks’ Notice. The trailer is well worth a watch.

It’s been a week of meaningful moments and unexpected opportunities.

The theme of The Ultimate Experience was The Butterfly Effect … the idea that the smallest of actions can set in motion forces far greater than we realise.

In 1963, Edward Lorenz shared the now-famous hypothesis:
A butterfly flaps its wings in Brazil and causes a tornado in Texas.

He was laughed out of the room.

But 30 years later, physicists across the world confirmed he was right. The butterfly effect isn’t a metaphor. It’s science.

And it doesn’t just apply to air molecules … it applies to people.

Small, seemingly insignificant choices … moments of courage … a single shift in how we show up … can ripple out in ways we’ll never fully see.

That idea … that one choice can change everything … isn’t just theory. I’ve lived it.

That’s what my document is for me
A single decision.
A commitment to speak to myself differently.
To show up differently.
To lead differently.

That decision changed everything.

Steve Hardison, the Ultimate Coach, created the idea of the Document and shared it with his clients, including my coach Ankush, who helped me create mine.

Jules saw the difference in me and asked how to create hers.

Then I started helping clients craft their own. One of them, Stevie, shared his Document at a breakfast event. That led to a retreat in Spain. That led to a series of live events at the Waterfront Hall in Belfast. And who knows what those will lead to?

Last weekend, I stood on a stage in Scottsdale, shared my Document with over 200 people … and this week, I’ve shared it again in a group of SME leaders from across the U.S.

Each time I share, it’s another flap of the wings.

And I have no idea what hurricanes those wings might stir.

But here’s what I do know:

Butterflies don’t get to choose their impact.

You do.

You have agency.
You have a voice.
You have the ability to decide how you show up … in your business, your family, your community, your world.

You don’t get to not make an impact.
That’s not optional.

But you do get to choose what kind of impact you’ll make.

In a world that often feels chaotic, it’s easy to fall into a what’s the point mindset.
But you matter.
Your actions matter.
Your presence matters.

My friend Moritz Lembert once said to me, “Peter, you have no idea how powerful you are.”

He wasn’t talking about something unique to me.

He was pointing to something true for all of us.

And it’s especially true for SME owners and leaders … because when you shift, the ripple runs through your teams, your clients, your industry, your family.

So let me ask you:

What kind of future do you want to create?
What kind of legacy do you want to leave?
And who do you need to become to create it?

If you’re clear on the destination, but not the path…
If you’re stuck and ready to break free…
If you’re ready to create a bigger impact by becoming the most powerful version of you…

Let’s talk.

One conversation could be the butterfly wing that changes everything.

Much love,

Peter

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Peter McCammon is an Executive, Leadership and Coach working with senior executives and business owners to unlock more of their potential and create more of what they want to create in the world.

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