I first met Stevie Beaddie early in 2020. He had been referred to me and we worked together for seven sessions over a few months. I’m sure you’ll remember, 2020 was the year the pandemic broke out and everything was online, so even though we lived about ten miles apart and he worked just a couple of miles from me, we didn’t meet in person at that time.
Stevie impressed me from the get-go. His energy was off the charts. His commitment to his growth was relentless. His commitment to his craft and to the business he was and still is a partner in were at a high level. Stevie was also an incredibly fit Crossfit athlete. If ever there was a man who I could have described as all-in, it was Stevie. Stevie is on the left in the photo above just after finishing a Hyrox Dublin in just over 58 minutes last year. In case you are wondering 58 minutes is a very fast time.
We met a few times over the next four years. Sometimes it was on a training session that Jordan Stinson was running. Stevie’s fitness level was insane to me. We also met a few times when I was a speaker at one of Jordan’s Revive Retreats and Stevie was there as a chef. I think the first time we met in person was on a Revive Retreat in Lanzarote.
Yes, Stevie is a chef, and a brilliant chef. He is also a partner and head chef at Seed Salads, the NI based restaurant business that sells the healthiest fast food I have ever eaten. The photo below shows Stevie (left) and his business partner Peter with Seed’s recent award of Deliveroo Ireland Independent Restaurant of the Year for 2025.
Stevie is really clear about what he is all about as a chef … making healthy food that tastes great, looks great and makes you feel good.
It was on one of the retreats with Stevie that I got even more of an inside track on how he lives. We were on a retreat in Donegal. The retreat was in Dunfanaghy and Stevie and I were staying at a house in Downings along with Eamon McCaffrey, who was there as ‘the consigliere’. We would arrive back at the house after each day’s activities at around midnight and had to be back at the retreat centre by 6am next morning.
Stevie would head straight to bed and before we’d leave at 5.30am the next morning, he would have been up early enough to do some press ups and get his core warmed up using an ab wheel, which is really a torture device in my opinion. Then he’d spend a short time reading. At that time, I think he was reading Meditations From The Daily Stoic by Ryan Holiday. No scrolling on the phone for Stevie. That was how he got dialled in for his day.
Steve would then put in a serious day of work in the kitchen preparing breakfast, lunch and dinner for around 25 people. He’d start around 6am and finishing close to midnight with incredible energy and enthusiasm that never seemed to waver. And the food that Stevie put out was simply incredible. Every meal it felt impossible to not go back for more. He prepped, he cooked, he cleared up and somewhere in between he created time to go for a 10K run. The contribution he made to those retreats was second to none. So good in fact that the people who own the retreat centre now regularly invite Stevie back to bring his culinary gifts as a chef to the retreats they run themselves.
Safe to say Stevie was one of those people who inspired me hugely.
In October last year Stevie contacted me. He had been impacted by a few of my newsletters and asked to receive a copy of my document. When he listened to it and let it sink in, he sent me a message to say he was interested in having a few sessions with me to create a document. We spoke and then we met. He and then hired me for a year to work with him on his document and integrate it into his life.
I love working with clients who inspire me. I love clients who show up and do the work. Stevie was all-in from day one. He made it clear to me from the start that he wanted to be my ‘best ever client case study’.
You might be wondering, if Stevie was so amazing and inspiring to me, why he would want to come for more coaching. If he was already operating at such a high level, surely he hadn’t much more growing or developing to do.
There is something powerful for us all to see about that …
Even though Stevie had done a huge amount of personal growth work, I knew his focus would shift from what he was doing to ‘who he was being’ and that would change everything. I knew that if he went all in on his document, the growth curve ahead of him would shift to exponential.
We’re now just about half-way into our programme. Stevie has created his document. It is an amazing piece of work. Since he completed it, he jumped into integrating it, to being it. He learned to recite it. He has shared it with people he knows and spoken it when speaking in front of audiences of people who didn’t know him. He recites his document when he gets up. He recites it in the car on his way to work. He talks about it in our coaching sessions. He keeps it front of mind with the sort of daily discipline I described above when we were on the retreat together … and it is making a BIG difference.
Stevie isn’t showing up as if he is figuring out the last 5% of growth he can do. He is showing up as if there are no limits to what is possible in his life, in his business, in his relationships.
One way the shift in Stevie’s ‘being’ is making a difference is in his posting on Instagram. He has been posting on Instagram daily for over a year. When we started working together, he had around 3000 followers. He casually mentioned to me a couple of sessions ago that his followers had increased to over 13,000. I checked today and he is being followed by over 15,000 people. He has continued to consistently post something every day, but who he is being in his recordings has shifted. As his being has shifted people are being drawn to him at a rapid rate.
Check out Stevie’s Instagram account out here . It is full of great and easy to follow ideas for healthy food that looks great, tastes great and leaves you feeling great!
Another example of the power of his ‘being’ is that Stevie recently got invited to speak at the Rising Tide Network by the amazing Ciaran May from Natural Resilience. We spoke about what he could share that would be most impactful. Stevie stood up in a room of people he didn’t know and shared his document. He had some amazing feedback and has since been invited by Ciaran to be the chef on a luxury retreat that he is hosting in Spain later this year.
And finally, Stevie messaged me this morning to say he’d been invited to speak as a chef on Radio Ulster this afternoon. I just listened to the replay … he rocked it!
Would these things have happened anyway. Perhaps … but for me I see it that Stevie’s way of ‘being’ is rapidly growing. As his way of ‘being’ shifts, how he shows up to everything shifts. This unlocks the door to all sorts of new possibilities for ways he can see things and do things. And then his outcomes change.
It’s all a creation and it’s being fuelled by his way of ‘being’.
When Stevie came to me, he was already an inspiration to me. I could keep writing for hours about that, but I think you get the picture. He had already spent years working on his development in a very committed way. He could have seen it that he had done enough, or that investing in himself wouldn’t be worth it because he had already done so much development work that more growth would be hard to find.
He saw something different. He saw that irrespective of how much work he had done on himself, he was still scratching the surface of what’s possible and that the growth curve available to him was still exponential.
Stevie has gone all-in on his coaching programme. He is having a lot of fun. He is seeing some great outcomes and exciting possibilities … and he is still just scratching the surface of what’s possible for him.
What about you? How do you think about growth? Can we grow and change? Or do you think ‘we are the way we are’ and there’s nothing we can about it? Do you think you’ve done a lot of work on yourself, and further change is going to be hard to make. Or are you open to the idea that there is a ‘realm of possibility’ in which anything is possible and that no matter how much personal and professional development you have done, you are still just scratching at the surface of what’s possible for you.
If you’re feeling stuck and tired of thinking in terms of hard to come by marginal gains and would like to have a conversation about getting yourself onto a growth curve that is exponential, call me. I may be able to help.
Much love.
Peter